At Proform, we are always thinking about the rental timeline and where we are in the cycle. With proper planning, we can strive to keep our units running efficiently, effectively and optimally. We want to minimize any downtime due to construction and vacancy. We also want to make sure our rental lease cycle is renewing during leasing season. This is the time of year when the majority of renters are moving increasing demand. The result is we generally can push rents and have a larger applicant pool.